Jon Hutson is the Co-founder of BrandCulture, an agency that integrates branding and organizational development as the flip sides of the same coin. In this episode, Jon talks about becoming an advocate for biophilia after being gifted a book by E.O. Wilson. Once he moved to Serenbe he got in deeper and created the Biophilia Poster Competition, which brought in more than 3,500 poster submissions from around the world and was displayed in the woods of Serenbe Fall 2020. Jon incorporates biophilic principles into his client work on brand development and culture building and you can find him running the Serenbe trails most mornings.